Planning/Coordination

Concept development and proposal planning for promotions targeting inbound tourists, foreign residents in Japan, and Japanese travelers abroad

We develop the best concept by weighing the Advantages and disadvantages of different approaches. Then, we combine effective methods to create promotions that resonate with your target audience. Even if your objectives are vague, such as what you wish to promote and to whom, we will propose the most suitable plan. Drawing on our expertise honed through past experience and leveraging our domestic and international network, we develop this plan through thorough consultation.

Promotional planning and concept development for foreigners

We develop and propose effective promotional concepts targeting foreign visitors to Japan, foreign residents of Japan, and Japanese citizens traveling abroad.

With years of experience in promotions targeting foreigners, we have built extensive domestic and international networks. Our diverse staff includes foreign nationals and individuals with overseas experience, enabling us to plan campaigns that leverage authentic perspectives and ideas across multiple languages and cultures. Even if your target audience or messaging isn’t clearly defined, we can organize solutions through consultation and propose the most effective methods and combinations of media. We deliver results-driven strategies that capture target audience trends and behavioral characteristics.

A concrete promotional plan that coordinates partners from the initial planning stages

From the planning stage of promotions, we conduct partnership negotiations with sponsoring companies, benefit providers, media outlets, and information dissemination partners.

Through coordination with multiple parties—including sponsors, publishers, information providers, and collaborative project partners—we propose promotion plans with greater specificity and executability.

The Process to Proposal

Inquiry

Please feel free to contact us via the inquiry form or email.

Mail: info@mais.co.jp

Hearing your target and analyzing the market

We analyze the travel trends of foreign visitors to Japan and Japanese travelers using the latest data and past performance to gain a detailed understanding of target needs.

Planning and formulation of marketing strategies

We develop optimal promotional strategies tailored to nationality and purpose by utilizing diverse channels such as airports, schools, hotels, and tourist information centers.

Proposal

We will propose a concrete promotional plan, including effective appeal points and media selection.

Production and multilingual translation support

We produce advertising materials and provide multilingual translations as needed to reach overseas targets.

Execution and Operation

We will promptly and reliably execute promotions based on the proposed plan.