To communicate the appeal of Japanese lotteries and encourage purchases among foreign residents in Japan, we created multilingual content tailored to speakers of Chinese, Vietnamese, Portuguese (Brazilian), and English.
The campaign introduced the fun and purchasing methods of Japanese lotteries in each respective language. In addition to web articles and social media promotions, we also utilized print media to expand awareness and promote sales among the foreign community.
Our Role
- Selecting appropriate media channels for each target market
- Managing social media operations, article writing and editing, and translation
- Overall project management and negotiation support
Web articles: Published in English, Portuguese, and Vietnamese
Social media promotion:
- WeChat Timeline (Simplified Chinese)
- Facebook posts in Vietnamese, Portuguese, and English
Print media:
- Chinese Weekly (Simplified Chinese)
- Alternativa (Portuguese)
- Tokyo Notice Board (English)